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Entries in Profits (2)

Tuesday
Apr012014

Important Sales Metrics for Small Business

Sales revenue is typically the first metric to consider when measuring the overall success of a small business. However, there are several other metrics not to overlook when gauging the health of your business.

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Wednesday
Dec092009

How A Privately Held Company Compares Profits With Other Private Companies

You're not a large, publicly held company, and for the most part, neither is your competition. So, even though you may have dreamed about sneaking a peek at your rivals books, unless you're prepared to get all "Watergate" on them, you're out of luck.

But not so fast. There actually is a way for you to benchmark your numbers against the industry, even if the industry is comprised of private companies. Inc.com has partnered with Sageworks to compile updated financial data on privately held companies in a host of industries. A relatively simple calculator on Inc's website is all you need.

Just choose your industry and input your annual revenue. The calculator (www.inc.com/profitability-report) returns your numbers, or what your numbers should be—expressed as percentages of total sales. The results are broken out into six parts: Cost of Goods Sold, GPM, Overhead, Payroll, EBITDA, Net Income.

It may not be as specific as the detailed reports your dreamed about, but, as it's a free service, it's certainly worth the price.